via Tutorial: Deep Linking in Swift – iOS Life.
Deep Linking is becoming very important in apps these days. You can deep link from another app or even from a website to your app. If you want to direct a user to relevant content and they already have your app, linking to a specific article or an app section from an ad, promotion, or your website makes things a lot easier for them.
via Gather API Tutorial: Understanding Search.
For independent app developers, discoverability is not an easy thing to achieve. In all app stores, particularly Google Play, it’s usually the case that a handful of larger, well-known developers dominate the charts. Research suggests that just 3% of the 250 top apps in the Play store were by new publishers and these accounted for just 1.2% of overall app revenue.