Tag Archives: digital marketing

Getting Started with the Google Content API for Shopping v2 (using Python)

Managing Google Shopping Campaigns is a key part of any eCommerce retailer’s marketing mix, but is only as successful  as the underlying foundation.  Maintaining clean and accurate product data for Google Merchant Center is critical to ensuring your shopping ads get approved and listed.   Uploading clean product feeds into Google Merchant Center on a periodic […]


How to call a Google API using a Service Account (part 1 of 2)

If you are looking to leverage one of the several Google API’s from a server based application, using Service Accounts is the way to go.  In my last post, I had put together a getting started guide to interface with Google’s Content API for Shopping using Python. This was created using an “Installed Application” Client […]