In mid 2013 the RSS world was dealt a substantial blow. Google announced that their (the) RSS subscription service, Google Reader, was to be shuttered. With it, millions of voices suddenly cried out in terror, and were suddenly silenced.
Declining use was cited as the key reason for the shutdown, though the immense reaction fromGoogle Reader users indicated that this was a service which still maintained a large audience. The web was abuzz with concern for the future of RSS and the open web in general, though there was also a sense of optimism, a chance for those without the resources of a giant like Google to gain a foothold in the vacuum of what was once a tightly dominated market. To build a worthy replacement for the Google Reader exiles.